Providing temporary use of a non-downloadable web application for use in the generation of QR codes used to identify a person, product, or service in a digital network in order to facilitate the advertising, marketing, and communication of users within the network, provide direct to consumer and business to business marketing information, creation of referral networks and loyalty programs for users, and establish secure portals for e-commerce transactions

Downloadable software in the nature of a mobile application for use in the generation of QR codes used to identify a person, product, or service in a digital network in order to facilitate the advertising, marketing, and communication of users within the network, provide direct to consumer and business to business marketing information, creation of referral networks and loyalty programs for users, and establish secure portals for e-commerce transactions