Insurance and Financial- The word/term will be used in the context of giving financial, insurance and "life advice" to individuals who are interested in retiring from their primary career, but who are not yet "ready" for full retirement. It will include books and other literature for this group called "Preretirees". It will also be used as a trade name on t-shirts, coffee cups, pens, etc., and other free or low cost merchandise or marketing tools to help interested parties bond as a self-iden...