house mark for a full line of printed publications, namely, catalogs, pamphlets, booklets, newsletters, periodicals, magazines, fiction and non-fiction books on a wide variety of topics; printed matter, namely almanacs, atlases, forms; calendars, pictures, stickers, posters, postcards, index cards, index books, index dividers, photographs, signboards made of paper and cardboard, conical paper bags and boxes made of cardboard and paper