COMPUTER BASED SERVICES OF DIRECTING COMPUTERS TO AND PROVIDING COMPUTER ACCESS TO RESOURCES ON A COMPUTER NETWORK, NAMELY TO STORED DATABASES, NETWORKED AND INDIVIDUAL COMPUTERS, AND COMPUTER PROGRAMS, BASED UPON RECOGNIZED MACHINE READABLE DATA CARRIED BY MEMBERSHIP CARDS, IDENTIFICATION CARDS, CREDIT CARDS, DEBIT CARDS, COMPUTER AND NETWORK ACCESS CARDS, EVENT ENTRANCE AND ADMISSION CARDS, BUILDING AND PROPERTY ACCESS CARDS, REGISTRATION CARDS, GOODS CHECK OUT AND RESERVATION CARDS, VALUE ...