the purposes of this claim 'pop up' is defined as 'the activation of temporary events, shops, places and spaces' and should NOT be confused with 'pop up website advertising' Advertising and directory services - namely, promoting the physical pop ups of others by providing a web page featuring links to the websites of others; Advertising and directory services, namely, promoting the services of those who can help activate physical pop ups by providing a web page featuring links to the websites...