Administration of a customer loyalty program which provides incentives for frequent customers to obtain discounts and complimentary awards on goods and services, namely, frozen yogurt, frozen yogurt based food products, and smoothies; Arranging and conducting incentive reward programs to promote the sale of frozen yogurt, frozen yogurt based desserts, and smoothies; Providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of part...