Arranging, conducting, and providing incentive rewards programs for customers through the issuance and processing of loyalty coupons and discounts for frequent use of participating businesses; Providing incentive award programs for customers through issuance and processing of loyalty points for purchase of company's goods and services

Downloadable mobile software application for use in connection with an incentive rewards programs for customers through the issuance and processing of loyalty coupons and discounts for frequent use of participating businesses; Downloadable mobile software application for use in connection with incentive award programs for collecting loyalty points for purchase of company's goods and services