printed matter, namely, posters; wall charts; photographs; stationery; art prints; calendars; trading cards; bookmarks; sticker books; stickers; postcards; writing paper; note books; note pads; note cards; folders; series of fantasy books and magazines; wrapping paper; instructional and teaching materials, namely, pencils, pens, drawing rulers, erasers, paperweights, and holders for office supplies, pens, pencils and paperclips