Promoting public awareness of pet care, animal adoption and pet rescue services; promoting volunteer programs and community service projects of others in connection with animal welfare; [ providing a web site at which users can offer pet products for sale and buy pet products from others; ] providing an on-line searchable database accessible by means of a web site, personal digital assistant and mobile phone featuring classified ad listings relating to pets [, ] * and * pet adoption *; * [ a...

Conducting on-line consumer surveys regarding pet adoption and pet to human matching

pet insurance underwriting services and administration of pet insurance