Providing resources to elementary and middle school principals and other education leaders, namely, providing educational conferences, seminars, training and information on education, all in the field of improvements in educational planning and operations that support children's well-being, progress, and performance

Service to elementary and middle school principals and other education leaders in the nature of encouraging their support in local communities, states, areas and nations and providing resources for improvement in planning and operations to support and provide children's wellbeing, progress and performance

Providing recognition by the way of awards to promote school leaders who have excelled

Promoting educational excellence of pre-K-8 schooling and calling attention to the fundamental importance of the assistant principal; Educational services, namely, providing workshops for preparing assistant principals to step into principal roles; providing awards honoring assistant principals who are doing superb jobs in their roles

Educational services, namely, providing research and information services on student motivation, classroom management, curriculum development, and other educational issues of concern to elementary and middle school principals, administrators, and officials