providing online directory information services also featuring hyperlinks to other websites

Promoting the goods and services of others by arranging for sponsors to affiliate their goods or services with a website featuring product reviews, links to retail web sites of others, and information to women and mothers on various goods and services providers available in multiple categories and geographies; Advertising, including promotion of products and services of third parties through sponsoring arrangements

Creating an on-line community for mothers for the purpose of networking, events, marketing and motherly recommendations