ADVERTISING AND DIRECTORY SERVICES, NAMELY, PROVIDING A WEB SITE WHERE USERS CAN ADVERTISE GOODS AND SERVICES THROUGH ON-LINE CLASSIFIED ADVERTISEMENTS AND BANNER ADVERTISING; PROVIDING A SEARCHABLE ON-LINE BUSINESS DIRECTORY THAT CONTAINS INFORMATION REGARDING BUSINESSES, NON-PROFIT ORGANIZATIONS, CONSULTANTS AND EVENTS; ARRANGING AND CONDUCTING INCENTIVE REWARD PROGRAMS TO PROMOTE THE SALE OF ADVERTISERS' GOODS AND SERVICES