Computer software used for promotional programs, and incentive and customer retention programs; computer software used for telecommunications, and wireless and electronic messaging, all via communications networks; computer software used for collecting and analyzing customer usage and marketing data, via communications networks.

Temporary use of an on-line non-downloadable computer software platform that allows users to manage loyalty programs between businesses and their end-customers that allows businesses to analyze buying behavior of their customers and define tailored loyalty programs for each customer, issue loyalty cards, create loyalty rules, process loyalty cards, manage individual loyalty accounts and accumulate loyalty points/amounts, send promotions and e-coupons to consumer's loyalty accounts, enable the...