COMPUTER SOFTWARE FOR MANAGING, MONITORING AND AUTOMATING THE BUYING AND SELLING OF ADVERTISING, PROGRAMMING, ADVERTISING TRAFFIC AND ACCOUNTING AND BILLING FOR ADVERTISING AGENCIES AND IN THE BROADCAST, CABLE, WIRELESS AND DBS INDUSTRIES, PROVIDING ON-LINE PURCHASE AND SALE OF ADVERTISING, MARKETING INFORMATION, ACCOUNTING AND BILLING INFORMATION, AND ADVERTISING TRAFFIC MONITORING AND SCHEDULING, FOR ADVERTISING AGENCIES AND IN THE BROADCAST, CABLE, WIRELESS AND DBS INDUSTRIES