[ Invoices, announcements, order forms, bills of lading, leaflets, brochures, publicity releases and other printed advertising material generally are not acceptable specimens for goods, Although applicant characterizes the specimen as a point-of-sale display for the goods, folders and brochures that describe goods and their characteristics or serve as advertising literature are not per se displays In order to rely on such materials as specimens, an applicant must submit evidence of point-of-s...