Computer services associated with unique identifiers of lead events, namely, providing customized on-line non-downloadable software for the analysis, tracking, monitoring, authentication, certification, verification, and validation of lead events

Providing lead certification services associated with unique identifiers, and services related to lead events, namely, the analysis, tracking, monitoring, authentication, verification, and validation of lead events

Providing demand creation and lead generation activities and services; Business monitoring services, namely, tracking web sites of others to provide details about user click traffic or visits to the web site