design and development of computer hardware and software; software as a service (SaaS) featuring software for use in tracking, customizing, managing, and analyzing data and information; software as a service (SaaS) featuring software for segmenting client groups, predicting their behavior and recommending content and products and/or services all in the fields of human behavior, video games, customer experience, human biology and neurological systems, sports and clinical medicine, biomechanics...