On-line and brick-and-mortar retail store services featuring fraternity and sorority merchandise, namely, clothing, license plate frames, pens, pencils, picture frames, glassware, mugs, stuffed animals, tote bags, stickers, jewelry, pillows, pillowcases, afghans, blankets, key chains, paddles, patches, toys, stationery, buttons, magnets, and luggage tags

Promoting the goods and services of others through on-line ordering and cataloging of those goods and services