Providing purchase services, namely, providing purchase consulting services to consumers for the purchase of helmets; [ Retail distributorship services featuring motorcycle parts and accessories; Retail distributorship services featuring bikes parts and accessories; Mail order services featuring helmets offered for sale; ] Operating an on-line shopping site featuring helmets offered for sale

[ Protective helmets; Protective helmets for sports; Protective sports helmet accessories that attach to the helmets, namely, mouth guards, ear pads, throat protectors, chin straps, jaw pads and eye shields; Riding helmets; Safety helmets; Sports helmets; Bicycle helmets; Cloth helmet pinnies for use in sporting events specially fitted for helmets; Crash helmets; Head-up displays being motorcycle helmet mounted transparent electronic displays for providing navigational and operational informa...