MARKETING, ADVERTISING AND OPINION RESEARCH SERVICES-NAMELY, TELEVISION COMMERCIAL AND PILOT FILM TESTING; CONSUMER SURVEY AND STORE AUDIT SERVICES; DEVELOPMENT FOR OTHERS OF MANAGEMENT SYSTEMS AND COMPUTER PROGRAMS FOR PLANNING AND ANALYSIS; CONDUCTING STUDIES FOR OTHERS OF CONSUMER PURCHASE PATTERNS, ADVERTISING EFFECTIVENESS AND POINT OF PURCHASE MATERIAL THROUGH THE USE OF AN OPERATIONAL SUPERMARKET