PROVIDING A WEB SITE ACCESSIBLE THROUGH A GLOBAL COMMUNICATIONS NETWORK, ALLOWING USERS TO ELECTRONICALLY DISSEMINATE PERSONALIZED OR NON-PERSONALIZED MESSAGES, INFORMATION OR ADVERTISING IN BULK TO SELECTED RECIPIENTS, TO TRACK THE DELIVERY STATUS OF SUCH MESSAGES, INFORMATION OR ADVERTISING TO SUCH RECIPIENTS, TO MAINTAIN AND EDIT CUSTOMER LISTS, AND TO ELECTRONICALLY TRACK THE ACCESSING OF SUCH MESSAGES, INFORMATION AND ADVERTISING BY SUCH RECIPIENTS