Computer software program and downloadable computer software program for use in accessing, manipulating, and preparing reports and analyses from databases regarding reach, frequency, and related information concerning outdoor advertising media, and for use in planning, performing, and evaluating outdoor advertising placement

Market research services, namely, providing reach and frequency information for outdoor advertising media schedules through online accessible databases; and providing an online database featuring information about outdoor media for use in accessing, manipulating, and preparing reports and analyses regarding reach, frequency, and related information concerning outdoor advertising media, and for use in planning, performing, and evaluating outdoor advertising placement