Operating an on-line shopping site in the field of girl/teen/women's fashions, goods, supplies, hair care, beauty products, shoes, accessories, clothing, undergarments, night wear, swim wear, evening attire; Promoting the goods and services of others by means of operating an on-line shopping mall with links to the retail web sites of others; Providing a searchable online advertising guide featuring the goods and services of other on-line vendors on the internet