downloadable electronic databases and electronic databases recorded on computer media in the fields of advertising, marketing, market research, and media research; computer programs used to manage and analyze product, promotional, retail store, trading area, and population and demographic information recorded on computer media; computer software programs, and database management programs and manuals sold therewith as a unit used to access, review, manipulate, categorize, analyze, format, and ...

downloadable electronic databases and electronic databases recorded on computer media in the fields of advertising, marketing, market research, and media research; computer programs used to manage and analyze product, promotional, retail store, trading area, and population and demographic information recorded on computer media; computer software programs, and database management programs and manuals sold therewith as a unit used to access, review, manipulate, categorize, analyze, format, and ...