paper pads; [ pens; pencils; ] cookbooks; books in the area of the heart and health; stationery; printed brochures and newsletters in the area of the heart and health; [ printed catalogs in the area of the heart and health; ] printed informational material in the form of books, brochures and [ catalogs ] in the area of the heart and health; greeting cards; and gift baskets featuring paper pads, pens, cookbooks, t-shirts, jar openers, pill containers and stress balls