Printed matter, namely, publications, newsletters, magazines, brochures, literature and promotional material, leaflets, booklets, plans, reference cards, and books, all in the field of golf; golf score cards; paper and cardboard tags; printed tickets; maps; paper place mats; prints; photographs; and souvenirs in the form of articles of paper or cardboard, namely souvenir programs, flyers, tags, badges, and postcards concerning golf and golf events