Financial transaction services, namely, providing secure commercial transactions and payment options

Auction services provided via the Internet featuring firearms, knives and swords, and hunting equipment and accessories

Auction services, provided via the Internet, featuring firearms and hunting equipment

Auction services provided via the Internet featuring firearms, knives and swords, and hunting equipment and accessories

Administration of a customer loyalty program which provides discounts, exclusive discounted pricing, informational newsletters in the field of firearms, web site badges indicating membership, and promotional items in the nature of tote bags, patches, pens, window decals, notepads, and insulated containers for beverage cans and bottles