operation of an online retail store offering a range of environmentally friendly products in the fields of [ home products, namely, utensils, candles, wastepaper baskets, and coir mats, garden products, kids and baby products, ] personal hygiene products, cleaning products [, paper products, clothing, linens, pet products, yoga products, office and school supplies, namely, computer paper, notebooks, stationary, staplers, and writing instruments, and gift baskets ]