Downloadable augmented reality software for use in mobile devices for integrating electronic data with real world environments for the purpose of recording and sharing real world points of interest, collecting and trading virtual-goods in the real world, and discovering recommendations for specific real world places

On-line social networking services

Computer software for virtual geo-caching, namely, tracking of travel and locations; computer game software for treasure hunt games, collectible games and social gaming, namely, the collection of virtual souvenirs and exchange of virtual travel souvenirs with other users

Computer services, namely, providing temporary use of online non-downloadable software for virtual geo-caching, namely, tracking of travel and locations and for social gaming, namely, the collection of virtual travel souvenirs and exchange of virtual travel souvenirs with other users via the Internet and mobile devices