Software as a service (saas) services featuring marketing and advertising software tools, namely, for franchisors and franchisees to collaborate on creating, customizing, and launching marketing campaigns, track campaign results, maintain brand standards, and analyzing marketing feedback

downloadable software in the nature of a mobile application for marketing and advertising purposes, namely, for franchisors and franchisees to collaborate on creating, customizing, and launching marketing campaigns, track campaign results, maintain brand standards, and analyzing marketing feedback