Downloadable computer software for mobile phones, tablets and other electronic mobile devices in the fields of retail and customer loyalty services, entertainment and education services, fantasy sports gaming services, and social networking and dating services for the creation and exchange of user-generated content, marketing research, commercial transactions, transmission of electronic communications, and posting advertisements

Customer loyalty services for commercial, promotional, and/or advertising purposes; providing incentive award programs for customers and employees through the distribution of loyalty points or credits that can be exchanged for goods or services for the purpose of promoting and rewarding loyal customers