Providing temporary use of non-downloadable cloud-based software for collecting and aggregating sports and entertainment fan data, for analyzing sports and entertainment fan data, for creating profiles of sports and entertainment fans, and for applying a monetary valuation to a sports and entertainment fan database

Business planning and management for the marketing, promoting or advertising the goods and services of others; administration of a customer loyalty reward program for participants to obtain benefits from purchases of a company's goods and services; providing marketplace information, namely, commercial information on merchants, consumer products, business events and services