Financial services for debit cardholders, namely, providing loyalty programs to cardholders via electronic means

Computer hardware, namely computers, and point-of-sale terminals; database software used to generate, maintain and administer a database of customer accounts that include points awarded to customers for a customer transaction recorded, points redeemed by customers for benefits such as discounts on products or services, free products or services, prizes, or other benefits as determined by the retailer or wholesaler, and marketing information, such as customer demographics, customer purchasing ...