Providing incentive award programs for customers and administering a consumer loyalty program which would allow consumers to earn miles or credits by buying products and services from participating Eye Care Practitioners (ECPs) and which could be redeemed for goods or services from specific airlines or for products and services from the participating ECPs

Establishing and administering a consumer loyalty program which would allow consumers to earn miles or credits by buying products and services from participating Eye Care Practitioners (ECPs) and which could be redeemed for goods or services from specific airlines or for products and services from the participating ECPs

Establishing and administering a consumer loyalty program which would allow consumers to earn miles or credits by buying products and services from participating Eye Care Practitioners (ECPs) and which could be redeemed for goods or services from specific airlines or for products and services from the participating ECPs

Establishing and administering a consumer loyalty program which would allow consumers to earn miles or credits by buying products and services from participating Eye Care Practitioners (ECPs) and which could be redeemed for goods or services from specific airlines or for products and services from the participating ECPs