PROVIDING ELECTRONIC COMMERCE CAPABILITY IN THE NATURE OF ON LINE RETAIL ORDERING SERVICES OF THE GOODS AND SERVICES OF OTHERS TO BUSINESSES AND/OR INDIVIDUALS VIA AN ON-LINE ELECTRONIC COMMUNICATIONS NETWORK; PROMOTING THE GOODS AND SERVICES OF OTHERS BY PREPARING AND PLACING ADVERTISEMENTS IN AN ELECTRONIC DIRECTORY ACCESSED VIA A GLOBAL COMPUTER NETWORK; ON-LINE AUCTION SERVICES; EFFECTING TRANSACTIONS BETWEEN OTHERS FOR SALES OF PRODUCTS VIA AN ON-LINE ELECTRONIC COMMUNICATIONS NETWORK