printed matter, namely, books, printed instructional, educational and teaching materials, magazines, leaflets and journals, all in the field of office management, counseling and lobbying services

BUSINESS RESEARCH AND CONSULTATION SERVICES, NAMELY, ADVICE ON STRATEGY AND LOBBYING; STRATEGIC STUDIES; BENCH MARKING CHARACTERISTIC DATA OF THE APPLICANT RELATIVE TO CHARACTERISTIC DATA OF THE COMPETITORS; SEMANTIC AND LEXICOLOGIC ANALYSIS OF MEDIA RELATIVE TO THE CORPORATE IMAGE AS PERCEIVED BY THE PUBLIC; GRAPHIC ASSISTANCE FOR PEDAGOGICALLY PRESENTING BUSINESS RESEARCH RESULTS RELATING TO COMPANY PERFORMANCE AND CORPORATE IMAGE TO ALLOW EASY DECISION MAKING