Computer hardware, namely a computer operating system, computer software, namely a computer operating program, and peripherals, namely a television set-top box, a color-coded keyboard, and a free-standing, publicly-located kiosk, branded card-swipe/pin-pad terminal, and a magnetically or digitally encoded card, for providing access to a global computer communications network or a local computer communications network to receive customized content, to perform personalized electronic transactio...