printed matter, namely, booklets, brochures, comic books and newspaper comic strips, journals, leaflets, newsletters, magazines and training manuals all featuring diet, emotional stresses, exercise, health, lifestyle, physical challenges and physical fitness, relationships, spirituality, and charitable fund raising activities; address books, albums, namely, photograph and scrapbook, calendars; diaries; greeting cards; paper banners; postcards; series of non-fiction books in the field of diet,...