Magnetically encoded gift cards

advertising services, namely, promoting the gift cards of others; advertising and marketing via mobile device software and via the internet of goods and services of others, through the offering of product summaries and gift vouchers and tokens; promotional services, namely, promoting the goods and services of others by providing online gift cards, stored value cards, rebates, coupons, discount cards and customer rewards; issuing online gift cards which may then be redeemed for goods or services