Lending consultant services

entertainment services, namely, providing an on-line computer game; and multi-player on-line game services featuring preset and user-created user profiles

computer programs for creating and executing user profiles for use in computer games; computer programs for monitoring user behavior during computer game play and creating a user profile based on the monitored behavior; multi-player computer game programs using preset and user-created user profiles; computer programs, namely, game software for use on computers and video game players