museum and educational services, namely, operating a museum; providing lectures and seminars in the fields of the arts and humanities; publication of books, newsletters and pamphlets in the fields of the arts and humanities

printed matter, namely, [ unmounted art drawing, painting and photographic reproductions on paper; ] posters; postcards and calendars; note cards; bookmarks; periodicals, namely, magazines about museum activities, art and art history; educational books about museum activities, art and art history; art books; instructional materials, namely, brochures, pamphlets, [ folders ] or leaflets about museum activities, art and art history