Downloadable software in the nature of a mobile application for engaging with fans and attendees at sporting events, via customized rewards programs and for playing computer-based games at or in connection with sporting events and all in connection with customized rewards programs

Computer game software for use by individual users featuring functionality for spectator/players to cast votes for dialog choices; Downloadable electronic games via the internet and wireless devices for use by individual users featuring functionality for spectator/players to cast votes for dialog choices; Interactive multimedia computer game programs for use by individual users featuring functionality for spectator/players to cast votes for dialog choices

computer software design for others, namely, creating computer based simulations used for training and entertainment