Charitable fund raising, namely, donating a portion of credit card reward points to non-profit organizations of the credit card holders choice

Administration of a discount program that allows members discounts on health services, travel services, and legal services, in which members earn reward points redeemable for merchandise, travel, dining, and entertainment by purchasing items from a coalition of merchants, and a portion of the earned points are donated to the sponsoring non-profit organization

Promoting the sale of credit card and debit card accounts through a loyalty program in which cardholders are rewarded with points that are redeemed for travel and merchandise; in addition, a portion of the points are donated to non-profit organizations of the cardholder's choice