Application service provider (ASP) featuring proprietary software used to manage marketing initiatives, customer websites and databases, customer activity tracking, customer loyalty currency accrual, customer reward redemption, and multi-channel communications and reporting of key performance metrics, all for the purpose of building and maintaining customer loyalty

Communications software for connecting computer network users and allowing volunteers, staff, candidates and support personnel to coordinate campaign activities by posting and accessing campaign information via personal computers interfaced to a local network and the Internet