Arranging and conducting incentive reward programs to gain customer opt-in to advertising programs; Customer data onboarding, namely, matching of offline customer data to online devices, appending data to customer records for matching purposes, and matching data related to the same consumer across different touchpoints for others; Matching and transmission of universal identifiers for others

Document data transfer from one computer format to another in the nature of customer data onboarding, namely, matching of offline customer data to online devices, appending data to customer records for matching purposes, and matching data related to the same consumer across different touchpoints for others