Providing an online retail gift shop, promoting the goods of others by means of operating an on-line shopping mall with links to the retail web sites of others, promoting the goods of others by providing mobile gift cards, coupons, or vouchers for the goods of others, namely, providing a website whereby customers purchase merchandise, on-line, from specified and designated portals, and/or from a menu of a retailer's merchandise, for the sole purpose of sending a gift to a targeted recipient, ...