computer software application accessed by modem which, with parent participation, tests, analyzes and assesses childrens' reading abilities and categories of interest, applies such assessment to a database of book titles and produces a book list tailored to the child's reading abilities and categories of interest, and provides reading incentive rewards to children, consisting of discount coupons on merchandise

online service for analyzing personal preferences input by a visitor to a web site and providing the web site visitor with lists of recommended books and information about other web site visitors who have similar interests