paper and printed matter, namely, articles for publication in booklets, brochures, magazines, newsletters, newspapers, pamphlets and periodicals in the field of business, diet, finance, fitness, food, health, lifestyle and nutrition; bookmarks; calendars; printed educational, instructional and teaching materials in the field of business, diet, finance, fitness, food, health, lifestyle and nutrition; promotional postcards and posters, series of non-fiction books in the field of business, diet,...