Coffee; Coffee-based beverages; Roasted coffee beans; Ground coffee; Instant coffee; Coffee and coffee substitutes; Tea-based beverages; Tea; Coffee enhanced with coffee-based beverages, roasted coffee beans, ground coffee, instant coffee, coffee substitutes, tea, and tea-based beverages; advertising, marketing, and promotion of goods and services using social media and other online platforms; business management and use of a trade name on physical and online platforms