On-line retail store services featuring subscription boxes containing beach-inspired apparel, outerwear, accessories, footwear, hats, sunglasses, beauty products, sunscreen, home decor and drinkware

Downloadable computer application software for mobile phones, namely, software for rental of beach furniture; Downloadable computer application software for mobile phones, portable media players, handheld computers, namely, software for beach furniture rental services; Downloadable software in the nature of a mobile application for rental of beach furniture